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Improve Your Website’s Search Engine Ranking With Social Signals

Do you own a website? Perhaps, you must be worried about your website’s search engine ranking. Apparently, there are several strategies that have been adopted by businesses men to increase online visibility of their websites.

Most strategies have proved to boost the SEO ranking substantially, but that doesn’t mean you should not try the other ones. Social signals have created a new buzz in the SEO market.

They have been adopted by many website owners for their superior nature that helps boost SEO techniques. The main question is how do social signals play a major part in SEO?

According to the current SEO trend, it seems that if you want your website to rank high in Google then you certainly need to pay close attention to social signals.

Use of Social signals has proved to be a valuable and effective strategy to boost SEO ranking.

In this post, we’ll discuss the nature of Social signals and how they actually affect the search engine ranking.

An Introduction To Social Signals

So what exactly are social signals? How do they affect your website’s search engine ranking? Let’s find out the answers to these questions in this section.

Social signals are certain tools that are used to make people aware of the existence of a business or a website through social sites such as Facebook, Yelp, Twitter and so on.

The basic purpose is to make the business accessible to maximum people. Social signals can be described in form of a Facebook fanpage, link of a social page or just a tweet.

In simple words, social signals can include a page describing the nature of your business and products you have to offer. You can interact with people through your Facebook page on a regular basis and request your target audience or customers to like and share it.

A lot of businesses and startups have started using this strategy to boost the number of their followers and website’s rank. Incorporating social signals in your marketing and advertising strategies can help you in many other ways than just improving the rank.

Why And How Do Social Signals Improve Rankings?

Well, a lot of people have been debating on this particular question for a very long time now. But at the end, it has been proved that social signals have indirect, as well as direct impact on organic search engine ranking.

Let’s take a look at some pointers that directly impact the ranking of a website through social signals.

– Number of users you have in your circles

– Amount of tweets you make on a daily basis, including a link to your website

– How many followers you have on Twitter

– How many likes and shares you have on Facebook page

– How many people take active part on your Facebook page.

These were some direct examples that impact the ranking of your website as a whole.

On the other hand, indirect impact includes repeated visitors to the site, amount of time spent on the website, decrease in bounce rate, high number of positive reviews on social sites, increased citations and inbound links.

All these things ensure that your business enjoys improved brand awareness and online visibility. More to add, improved brand awareness and online visibility always shows positive impact on the bottom line.

With that being said, if you really want to work towards getting extremely high online visibility for your business, you must consider social signals seriously. Advertisers have already diverted their ways to social networking sites and so should you.

Social signals are an economical and effective way to boost the reputation and ranking of a business. The market for SEO is continuously changing and keeping up the pace directly signifies success.

As we all know that the content on the internet spread nothing like a fire, especially when people publish negative content on social networking sites such as Digg, Twittter, etc. Such acts not only harm your company’s image, but also cause loss of business and growth opportunities. Apparently, it is necessary to manage a good online reputation to survive in the market.

There are a huge number of resources available that can help you find the sources of negative comments being posted about your company. You can try to keep a track of these sources and prevent yourself from getting negatively ranked.

Top SEO Strategies to Get a Higher Search Engine Ranking

Achieving higher search engine ranking is possible if you know how to successfully optimize your web page. For a business of any size, getting maximum exposure and building a popular brand name is more important. And when it comes to business owners, who sale products online, achieving a good rank in the search engines becomes more than important. Internet marketers from all over the world work on building effective SEO strategies to increase online visibility.

If you can’t draw the attention of the online visitors, how are you going to build your brand reputation? Will you be able to sell your products? This is why it’s very important to rank higher in the search engine. That means when people will look for a product or service online, they will get to see your web page on any of the first three pages of the search engine result. Optimization of the site and content is important so you can reach your target customer and sell your products.

Most Effective SEO Strategies that can Help in Getting Higher Search Engine Ranking?

1. Aim at Link Building to Get an Authoritative Voice

Optimization is possible through several means. To get a good ranking, you may have to make a few collaborations with the established and successful bloggers or site owners. We call it link building. If you can manage to get good quality links from the well renowned sites, you’ll also get good ranking in the search engine.

2. What You May Have to Do to Get Good Quality Links

Why a good quality site owner would like to link to your site? The famous bloggers or site owners won’t link to your site unless they find out you’ve something very valuable to offer or their readers will be able to solve their problem through your site. Can you offer that? If you can, then they’ll be more than happy to connect to you and link to your site. If you don’t know how to encourage them to link to your site, check out the next section.

3. Write Content: Bring Out the Best

The competition is too high here. To get good quality links and a higher search engine ranking, try to do the following –

· You need to write engaging content for your site.

· As the internet world is growing fast, the amount of content available online is rising too. To compete with tons of content already available, you’ve to research and find out new topics to write about.

· Your content must not talk about your own products or service.

· Your content should have a solution for the target customer.

4. Use Long Tail Keywords to Optimize Your Content and Web Page

This is what comes next after you write good content for your blog or site. You need to optimize your content with good long tail keywords. The better you’re with keyword research, the greater will be the chances of getting higher search engine ranking. With the help of keyword research tools, you can find out the exact phrases to include in your long tail keywords. Long tail keywords are more specific terms and phrases related to your products or service. When you smartly optimize your site with the keywords, your website or blog gets top position in the search engine results.

5. Start Blogging and Encourage Guest Post

When you build your own blog, write quality content and invite other well renowned bloggers to write posts for your site, they happily do that. The biggest advantage of this is that they start promoting the content in their own circle and you get huge exposure in return. When the good websites or blogs promote your content through inbound links, you automatically achieve higher search engine ranking and lots of traffic.

6. Images and Videos to Rank Higher

Videos and images get lots of traffic. But when you add videos to your site, try to use transcriptions to explain the fact in a text format so that Google can locate your video easily. For the search engine, it’s difficult to figure out what’s there in a video.

So these were basically the top SEO strategies to get higher search engine ranking. Before you make the final jump into the online business, take time to know more about the different SEO tools so you can get lots of target traffic and achieve a higher conversion rate.